Finding Your Hidden Business Superpowers
In week 1, I told you about the 7 Steps to Becoming a Business Superhero. In week 2, I helped you to make friends with your money. In week 3, I provided you a guide to branding, marketing, and sales so that you would have proper understanding of their role and the order in which those roles need to be played for your success. This week, we’re going to start the important work of finding your hidden business superpowers.
You Are The Only One With Your Particular Set of Superpowers
There will never be another you in all of history. There will never be another person on the planet with your combination of genetics, family history, life experiences, skills, education, gifts, talents, and knowledge. No one else will ever be able to offer your perspective on life and the universe. This automatically makes you valuable.
Your Business Superpowers Are Not What You Do
Plenty of people out there can do what you do. If you’re a writer, you are competing with millions of other writers out there. If you’re a singer, you’re competing with everyone else who has a great voice. No matter what you do, I promise you there is not only someone out there who can do exactly what you can do – they may even be able to do it better.
Don’t rely on what you can do for your superpowers. Superman could fly faster than a speeding bullet. That was pretty unique for a human looking man, but it means that his superpower could be easily vanquished by someone who invented anything that could fly faster than he could. If you want to be absolutely undefeatable, you have to be completely unrepeatable.
Your Business Superpowers Are How You Do What You Do
One of the things you learn in art class is that nobody – and I do mean nobody – can see the same shade of red that you do even when they are looking at the exact same object. This is because nobody else has the exact same mixture of cones and rods in their eyes and their brains do not interpret those cones and rods in the exact same way, either. It isn’t what you do that makes you different. It’s how you do it that makes you unique.
If you and someone else practice dentistry, it isn’t the techniques that will set you apart. Teeth scraping doesn’t change from dentist to dentist. To distinguish yourself from the other dentist, you will need to tap into who you are and how you treat your patients to be sure that you are giving them that little extra something no one else can.
Your business superpowers are found in your personal style, the perspective you offer them based on your unique life experiences, and the talents and gifts you have cultivated because of the experiences you’ve been through that you can provide to them.
Finding Your Personal Style
If mentioning the world style brings to mind clothing and fashion, you’re getting warm but you’re still not there. Our personal style is partially reflected in the choices we make about how to dress. However, it’s more about the way you like to work.
What matters most to you in terms of how the work gets done? Do you prefer simplicity or do you like a lot of flair? Do you prefer fun or practical? Are you inclined to work quickly or are you more methodical in your work? Sit down and think out the words you would use to describe the way that you work.
Those words are going to attract the right kinds of clients – because they will speak to the way they like to work, too. Someone who likes simplicity is going to pass on all the sparkles and showmanship. Someone who loves to have fun is going to find practical boring. Your style is going to help you weed out people that wouldn’t be a joy to work with and so it is an important part of building your brand.
Demonstrating Your Unique Perspective
Bring your unique perspective into the brand by sharing the values that you hold nearest and dearest to your heart. Why do those matter to you? Why do you think they are important? What have those values done for you or for the people you work with?
Answering questions like these not only allows your client to get to know you, but to see things from your point of view and understand why you embrace the values you do. It’s why you have your priorities the way that you have them, and it will speak to those who have similar values and priorities in life.
Sharing Your Talents and Gifts
What is it that you can do that very few other people you know can do? For me, I am great at reading people’s personalities and observing their behavior. This makes me great at understanding the why behind the what of a story. It allows me to be hypersensitive to what someone is saying behind the words they are speaking.
Those talents and gifts also make me great at looking at someone’s story through the eyes of other characters and figuring out angles to take a story that other people might miss. They also make me great at helping to break down barriers of communication between people and help someone get into the mindset or shoes of another individual.
Think about what you do that other people comment on frequently or admire often. What do they frequently come to you to ask for your help doing? This is a strong sign you have a talent or gift here that you can include as part of your superpowers.
Superpowers don’t matter if you don’t know the purpose they serve. For each superpower you uncovered, brainstorm a list of things that superpower helps you do. Spend 10 minutes with pen on paper. Don’t lift the pen from the paper. Write whatever comes to mind without censoring or judging. At the end of that 10 minutes, look through what you’ve gotten. Highlight anything that jumps out at you or really connects with you about this particular superpower.
Keep going through your superpowers until you’ve exhausted the list and you have a firm grasp of what benefits those superpowers can bring your customers or clients.
Next Week: Discovering Who Needs Your Business Superpowers And Why
You worked to uncover your superpowers and you discovered what those superpowers can do to change someone’s life. Now, it’s time to discover who needs these superpowers and why they need them.